Case Study
Kinella
Client Overview
Kinella is a dynamic platform designed to bring people together through their shared love of sports. Specializing in Pick 'Em sports pools, Kinella provides a seamless way for communities to create, manage, and participate in friendly competitions. The platform focuses on fostering fun, social interaction, and healthy rivalries among friends, family, and coworkers. Kinella is tailored for sports enthusiasts who value connection, camaraderie, and a touch of strategic thinking as they engage with their favorite games. Unlike gambling-oriented platforms, Kinella's mission is centered on celebrating the joy of sports and the relationships built around it.
The Challenge
Kinella approached Thytanium with a vision: to create a robust, user-friendly platform that would revolutionize how sports pools are organized and enjoyed. The challenge was twofold:
The platform needed to cater to diverse groups, from casual sports fans to seasoned enthusiasts, ensuring an intuitive and enjoyable experience for all. Simplicity in creating and managing pools, clear rules, and easy navigation were paramount.
Kinella sought to emphasize the social aspect of sports pools. Features like custom group settings, real-time leaderboards, and communication tools were essential to foster interaction and engagement. Importantly, these elements had to clearly differentiate Kinella from betting-focused platforms by prioritizing community and fun over financial stakes.
Sports events are time-sensitive, often resulting in high traffic during peak periods. Kinella required a platform architecture capable of handling sudden user surges without compromising performance or user experience.
Kinella's brand messaging had to unequivocally distance itself from gambling while highlighting its mission of building connections and enhancing sports enjoyment. Achieving this balance in both the platform's design and marketing was critical to its success.